Strategic Website Development—The Hub of Your Digital Marketing.

You probably already have a website, but is your website just an online version of your brochure? If so, you’re not taking advantage of the power of the Internet. An effective online strategy can bring your website to the next level.

To get a good return on your custom website development, you have to start by figuring out exactly what the goals of your site are. For example, are you trying to improve your branding, generate leads, sell products or educate visitors and promote ideas?

You also need to know who you’re trying to attract to your site and what actions you want them to take once they get there. This process is called conversion optimization. Every page on your site needs to be designed so that it’s crystal clear what you want people to do.
 

10 tips for website development

1. Figure out who your online audience is: Who will use your website? (i.e., b2b customers, retail customers, distributors, etc.)
2. Figure out what purpose(s) your website will serve: Do you want to generate phone calls, capture leads, sell products or services, provide education or allow people to download information? What related capabilities (shopping cart, database, audio or video etc.) will you need?
3. Think like your audiences: Where are they currently going for information and why? Also, make your site “sticky” by increasing interactivity on your site by adding tools such as videos, blogs and forums.
4. Create a solid online marketing strategy: Set your goals and determine your measurements for success before you build or upgrade your site. 
5. Build a website that is well designed: Make sure it is usable, functional, visible to search engines, easy to navigate and looks good, too.
6. Incorporate SEO keywords into your site structure: Build a back-end system that is easy for you and your staff to use so you can update your content often.
7. Integrate your digital marketing tools: Make sure all of your digital marketing tools drive traffic to each other.
8. Communicate to each of your audiences in their language: Use terms that they understand and can relate to.
9. Invest enough to make an impact. Beware of the trap: “Let’s do a small test before we invest.”
10. Your website will never be perfect, and things are always changing: Make sure all links can be tracked to measure activity. Ensure that your visitors do exactly what you want: Fill out a lead-generation form, buy a product, request more information, sign up for a newsletter etc. Continually test and improve.

Vance Marketing Solutions’ Custom web development services

Vance Marketing Solutions stands out from other web design companies because we focus on:

• Conversion Optimization
• Engaging and Interactive Content and Functionality
• Search Engine Optimization
• Custom website development: make sure that your site is tailored to meet your specific business objectives

Before we begin the website development, we go through a process that involves five key stages -- Discovery, Definition, Design, Development and Deployment – to make sure your site is strategically designed to achieve your goals.

We will assign a project manager to lead a team to execute your website. The team will include online strategic planners, search engine optimization experts, web designers, programmers, professional copy writers and branding experts.

In the online world, your company can be as big as you want it to be. By having a well-designed website, you can brand yourself as an industry leader.