Pay-Per-Click Advertising Services

Who says you can’t buy love? On the web, paying to get people to come to your site has proven its success time and again.

What is Pay-Per-Click Advertising?

Pay-Per-Click advertising, or PPC, is search engine marketing that allows you to target a specific audience through text ads based on what someone types into a search engine. You control your costs by placing bids on relevant keywords and setting a daily budget. The maximum bid and budget amounts are completely up to you. No matter how many impressions your ad receives, you only pay when someone clicks on your ad.

8 Tips for Pay-Per-Click Advertising

1. Choose the right keywords: Generate a list of potential keywords that are relevant to your site, products and services
2. Use keyword research tools: Keyword research tools can help you determine the popularity and competitive landscape of those terms
3. Use web analytics: Web analytics can help you measure the conversion rate of people who find your site through PPC ads
4. Build unique landing pages: Create a unique page that is specific for each of your ads. That way, when someone clicks on your text ad, they will go to a page that is only about what the ad is talking about.
5. Review campaign performance: Test different ad copy and ad positions to achieve the best results.
6. Choose narrow keywords: For example, if you are a company that grows apples you should not purchase the keyword “food” because a lot of people will type in the word “food” who are not interested in apples. It also will be very hard to show up on the first page of results with this broad keyword.
7. Use keyword phrases: Keyword phrases can have two to four words. For example, you could use the phrase “Michigan apple orchard” or “organic apple suppliers.”
8. Write relevant ad copy: Ad copy should be relevant to your audience, not to your company. For example, if a grocery store wanted to find a new apple supplier, they would type in “apple supplier” into a search engine. Therefore, an apple grower should purchase the keyword “apple supplier” instead of purchasing their company name as a keyword.

Vance Marketing Solutions’ PPC services

Choosing the right keywords and managing the right bid amounts for your PPC campaigns is not as easy as it sounds.

Vance Marketing Solutions helps you navigate the search engine marketing maze by helping you choose the most relevant and profitable keywords for your business strategies, setting up ppc advertising campaigns and then overseeing your adwords campaign management.

Our Pay Per Click services include:

• Audience analysis: We will work with you to determine the target audience who you are trying to attract through a Pay Per Click campaign
• Keyword research: We will use advanced software to develop a list of relevant keywords that receive high traffic and attract the right audience
• Competitive analysis: Compare the keywords to see which receive the highest traffic volume and have the least competition
• Set up PPC campaign: Determine which search engines to target, frequency and time span for ads, exact copy of the ads
• Set bids: Determine how much you want to spend on each click based on your competitors’ bids and your budget
• Conduct A/B testing: Test two different ads against each other to see which is more effective.
• Ongoing adwords management: Continually adjust ad copy and bids to reflect user behavior and optimize your ad spend. Customers’ search habits are always changing; what works today might not work tomorrow.